Post by account_disabled on Dec 14, 2023 10:19:29 GMT
Learn the story of, brought several clients and resulted in 2 million reais for the company! In June 2016, Diego Gomes, CMO of Rock Content, wrote an article in Portuguese about how a single blog post helped us generate R$436,000 in new business in just 16 months. The goal of the article was to show that a content marketing strategy goes beyond having a blog and posting frequently. It can bring real results, with a return in the medium and long term. 1 year after confirming that the famous post on digital marketing contributed to almost half a million reais in income for Rock Content, we are here again to update that number and show that a well-made content marketing strategy never fails to generate results.
The multiplying power of evergreen content In December 2014, Rock Content's Marketing team Phone Number List identified a golden opportunity to write an article focused on the keyword "digital marketing." In addition to being the keyword with the highest search volume within the "marketing" segment and having a high cost per click, "digital marketing" also represents one of the first searches made by one of our main people: the owner of the small company without much experience in that branch. Therefore, an article like this made a lot of sense for our blog! Each post published on the blog is an opportunity to generate more business. When we published the digital marketing article, we knew that as long as he was on our blog, he would always bring new clients to Rock Content.
And it was just as we imagined. That's the beauty of evergreen content . Unlike a news article, for example, evergreen content is about a topic that is not going to go out of fashion so soon. And for this reason, it is enough to publish once on your blog, which can bring results for many, many years. 2 and a half years after publishing the post "What is Digital Marketing" on our blog, it has already brought us R$1.8 million in new business. In the first part of this story , we told about the effort involved in the work team to write and update the article. This post is going to tell about the mathematics of what came next. Prepare your calculator One of the most interesting aspects of content marketing is that all results can be tracked at the tip of the pencil, and much can be predicted.
The multiplying power of evergreen content In December 2014, Rock Content's Marketing team Phone Number List identified a golden opportunity to write an article focused on the keyword "digital marketing." In addition to being the keyword with the highest search volume within the "marketing" segment and having a high cost per click, "digital marketing" also represents one of the first searches made by one of our main people: the owner of the small company without much experience in that branch. Therefore, an article like this made a lot of sense for our blog! Each post published on the blog is an opportunity to generate more business. When we published the digital marketing article, we knew that as long as he was on our blog, he would always bring new clients to Rock Content.
And it was just as we imagined. That's the beauty of evergreen content . Unlike a news article, for example, evergreen content is about a topic that is not going to go out of fashion so soon. And for this reason, it is enough to publish once on your blog, which can bring results for many, many years. 2 and a half years after publishing the post "What is Digital Marketing" on our blog, it has already brought us R$1.8 million in new business. In the first part of this story , we told about the effort involved in the work team to write and update the article. This post is going to tell about the mathematics of what came next. Prepare your calculator One of the most interesting aspects of content marketing is that all results can be tracked at the tip of the pencil, and much can be predicted.