Post by account_disabled on Nov 8, 2023 4:33:39 GMT
Most often these are: the "Career" tab on the website, a rational package of benefits for employees, or professional, extensive job advertisements. The next step is to indicate the purpose of employer branding activities. The goal should be specific, rational, achievable within a specified time. In order to define it, it is necessary to analyze current problems. Proper research will help determine what needs to be improved, what is worth working on in the first place.
Example: the company offers good employment conditions, has a rational package of benefits for employees, but is unable to use it in recruitment processes. Her job advertisements are illegible, not very detailed, and do not match the vision photo editor and character of the brand. As a result, it has difficulty finding valuable, experienced candidates for employees.
In such a situation, the company in its employer branding activities should primarily focus on improving the content and appearance of recruitment advertisements. What else to pay attention to? The aim of employer branding activities may also be to increase brand awareness on the market (e.g. among potential employees living in the company's surroundings), or to increase employee efficiency by introducing a friendly social policy and improving internal communication.
Example: the company offers good employment conditions, has a rational package of benefits for employees, but is unable to use it in recruitment processes. Her job advertisements are illegible, not very detailed, and do not match the vision photo editor and character of the brand. As a result, it has difficulty finding valuable, experienced candidates for employees.
In such a situation, the company in its employer branding activities should primarily focus on improving the content and appearance of recruitment advertisements. What else to pay attention to? The aim of employer branding activities may also be to increase brand awareness on the market (e.g. among potential employees living in the company's surroundings), or to increase employee efficiency by introducing a friendly social policy and improving internal communication.